How to Strategically Use Color in Your Campaign Website
by Bob Brady
Posted on 17-05-2021 10:25 PM
Color Wheel, create your color scheme.
When you’re getting ready to build a politician's website or logo, deciding on a color scheme can seem pretty overwhelming. What makes it even more complicated is that you’re not just picking one color; you need to create a palette, which includes accent colors for headings, navigation and buttons. The good news is, there is a great tool you can use to help you find the perfect colors. It’s called the color wheel, and once you know how to use a color wheel, you’ll find the whole process of choosing a color scheme to be much easier.
Designers create color schemes by pairing multiple color families from the color wheel. This usually works best when you follow one of the patterns that create color harmony.
Analogous colors are the ones next to each other on the wheel. The type of color scheme is used to create peaceful feeling designs like ones found in nature. When you use analogous colors, choose one to dominate, a second to support, and third for accent.
To create analogous harmony, you need to use colors located right next to each other on the color wheel. This type of color scheme is used for the design where no contrast is needed including the background of web pages or banners.
Color scheme (palette) generators
My two favorite palette generators let you choose each color manually or automatically generate them based on a color or two. Colourcode features preset modes for scheme types like monochrome and complementary pairs, and you can export your schemes. It’s also a fun discovery tool, as the shades update as your mouse moves across the screen.
With website design being specific and comprehensive these days, selecting a color scheme becomes almost as important as the content itself. Coming up with a palette that is not only creative and professional but also unique can sometimes be a very time-consuming task. To ease out this problematic aspect, there are multiple color scheme generators available online for free which can help you find color palettes based on trends and color schemes that can prove to bring an edge to your website. They also include hex (color) codes that make the colors easier to identify while designing the website.
The majority of this list is wrapped around color tools, color generators, color tests, and any other toy that takes color and changes it, mixes it, or pulls it together to create color schemes and palettes. After you experience a few free tools, you might learn why we’re addicted to this section. Upload an image from your hard drive or use a flickr number to find the average color for each separate image.
So, you've seen how easy it is to use many color palette generators and how they make creating a website color scheme incredibly simple. In fact, when it comes to color design the hardest thing is to find the right balance that fits best for the site. Follow this guide to color web design for candidates for your next project and it will be easy to use colors.